Transforming OOH Industry With Ticketing Kiosks; Small Company Leverages Big Trend in Place-Based Media
For Immediate ReleaseAugust 19, 2005-Westport CT ? As corporate brand marketers and advertising buyers continue to focus on Out-of-Home channels and place-based media applications, a Seal Beach, CA company that specializes in portable box-offices and e-ticketing solutions for major consumer shows is creating more than just buzz.
In 1998, WalkUp Systems LLC , was a VC-backed, technology company with a niche service providing on-site box office and e-ticketing systems for large audience events and consumer shows; a marketplace that has traditionally been dependent on antiquated ticketing systems and cash-only box offices. Six years later, the company has attracted significant attention from a wide group of marketers and Out-of-Home specialists that have become more granular in their efforts to leverage captive, demographically-zoned consumer audiences.
To meet that demand, WalkUp re-designed the transaction-based kiosks, and out-sized the platforms with a combination of place-based media applications, incorporating large plasma video screens and billboard signage to complement the already-existing ticket-back advertising components. For 21st century brand marketers that are determined to find alternative platforms that deliver the "holy grail" that leads to awareness, value and ROI opportunities, WalkUp is unique.
According to Kevin Faciane, the company's co-founder and Chief Operating Officer, "Because we provide point-of-entry ticketing, our platforms are, de facto, the absolute first-point-of-contact for demographically-zoned, large audiences.
With entertaining content, people standing in line have no choice but to become captive to the screens, and the impression time can extend for a number of minutes. The ticket back advertising component connects the tag line to the bottom line, as advertisers can use them for a wide variety of strategies and track the results. Depending on the show, we can even facilitate onsite sampling and canvassing." Faciane added, "When combining all of the advertising applications, WalkUp's platform can deliver a tri-fecta solution for anyone that wants to execute a true, fully-integrated campaign."Noted the producer of one of the largest annual consumer shows held in New York City, "Running a ten-day show in an "off-site" venue with dozens of exhibitors, sponsors, and well over one million people attending is a complex undertaking, and managing on-site ticket sales is just one of many moving parts. From our perspective, the platform arms us with a "double-edged sword" for what used to be a year-to-year battle.
The "box office in-a-box technology" supports all of our needs with respect to ticket sale management and traffic control, and the built-in advertising modules appeal to both exhibitors and third-party sponsors. Equally important, those standing on queues to purchase tickets remain entertained and enjoy a premium level of service. It's a win-win for everyone."During the past few years, the company has established a significant footprint in several consumer show marketplaces, and has processed millions of ticket purchases. According to Faciane, "We've invested several years developing relationships with show managers across the country; now we are receiving unsolicited requests every week from a cross section of groups that include consumer and trade show producers that need a modern day, cost-effective solution for managing large scale events, to venue operators that want permanent installations and the ability to sell a wide menu of ticket offerings. We're even fielding calls from advertisers and media agencies that want to know about upcoming placement opportunities.
"For the upcoming season, Faciane has plans to support several dozen major events in both the United States and Canada, including a particular focus on supporting
producers of the major Consumer Auto Show circuit, which draws over ten million visitors in two dozens cities every year.For Additional Information:JLC Group203.255.0034or visit http://www.iWalkUp.com.
Impact 210 Gallery and Helene DeLillo Present 'Aumakua, Passion & Portraiture'
(ContentDesk) October 16, 2005 -- Impact 210 Gallery is proud to present Aumakua, Passion & Portraiture an exhibition by guest artist Helene DeLillo. Helenes Hawaiian beauties -- sensual, colorful, shiny and seductive highlight Haleakalas flora. "These images are created from the spirits of my subject, explains DeLillo. May they touch your hearts like they have mine."Curator John Cheski has selected some of the most dynamic images of Helenes collection, which she custom printed herself at Beth Schiffer (www.bethschiffer.com) Labs in Tribeca. "This is a beautiful suite of photographs we're presenting, Cheski boasts.
Helene's images are a graceful and sensitive homage to her native Hawaii. Its an immense pleasure to be working with Helene and Impact 210 on this project." My personal vision was to capture the colorful, graphic and godlike shapes in the icons of Mauis Haleakala mountainside beauties, DeLillo...
Impact 210 Gallery and Helene DeLillo Present 'Aumakua, Passion & Portraiture'
Plasma tv > Impact 210 Gallery and Helene DeLillo Present 'Aumakua, Passion & Portraiture'
Good Samaritan Hospital To Provide Advanced Dialysis Therapy Vital In The Treatment Of Unstable Patients. Advanced Treatment will Benefit the More Than 200 Rockland County Renal Patients.
Following the installation of new equipment and several months of staff training, the Frank and Fannie Weiss Renal Dialysis Center at Good Samaritan Hospital is now capable of performing continuous venovenous hemofiltration (CVVH), an advanced and alternative dialysis therapy.CVVH is a more gentle and gradual dialysis therapy most commonly used in intensive care units for critically ill and unstable patients with acute renal failure. The Weiss Center is the only hospital-based facility in the county offering the procedure."There is a large renal population in ours and our neighboring counties.
In Rockland County alone, there are more than 200 patients that at any given time may need surgical treatment," explained Karen Marcus, Director of Renal Services at Good Samaritan Hospital. "There is a definite need in the community for having this treatment available. We are proud to be the first, and only, hospital in the county that now offers it."In addition to fulfilling a community...
Plasma tv > Good Samaritan Hospital To Provide Advanced Dialysis Therapy Vital In The Treatment Of Unstable Patients. Advanced Treatment will Benefit the More Than 200 Rockland County Renal Patients.
Tips and Tricks for your Media Center
(ContentDesk) April 4, 2006 -- Blueado, a leading designer of Media Centers specially designed for the living room, has collaborated with Hometoys.com to publish a tips and tricks article for Windows Media Center Edition 2005. Blueado has been building Media Centers and Media Center Add-ins since 2004. Extensive experience with a variety of users ranging from the novice to the expert has enabled Blueado to provide over a dozen tips and tricks to help maximize the enjoyment of a Media Center in the living room.
The 2006 MCE tips and tricks article can help the average consumer understand some of the difficult decisions that need to be made when considering a Media Center designed for the living room. The goal is to eliminate the confusion surrounding Microsoft Windows Vista delays, cable card requirements, High Definition TV signal choices, and 7.1 Digital Audio configurations.
Not to mention finding a Media Center that doesn't cost as much as a Plasma HDTV, is silent...
Tips and Tricks for your Media Center
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PicksPal.com Announces Super Bowl Blowout Contest with Grand Prize
Mountain View, CA, (ContentDesk via ContentDesk Direct) January 30, 2006 The free online sports picks game PicksPal.com will host a special Super Bowl Blowout Contest featuring unique props and odds during the week of Super Bowl XL. The contest winner will receive a flat panel plasma HDTV. Since December 20, 2005 PicksPal.com has awarded its weekly winners with portable DVD players, and its millionaires with iPods and plaques. It also awarded the winner of its first ever annual College Bowl Shootout with an iPod and a plaque, but with the Super Bowl being the biggest sporting event of the year, PicksPal.com has also made its prizes bigger 42 inches bigger to be exact.
For the week ending on February 5, the player with the most points will receive a 42-inch plasma flat panel HDTV and be crowned PicksPal.coms first ever Super Bowl Blowout Contest...
Plasma tv > PicksPal.com Announces Super Bowl Blowout Contest with Grand Prize
THE ETIOLOGY OF DIABETES MELLITUS
Diabetes mellitus is a chronic disease characterized by relative or absolute deficiency of insulin, resulting in glucose intolerance. It occurs in 4-5 million persons in the United States (approximately 2% of the population). The classic symptoms of diabetes mellitus result from abnormal glucose metabolism. The lack of insulin activity results in failure of transfer of glucose from the plasma into the cells. This situation so called "starvation in the midst of plenty".
The body responds as if it were in the fasting state, with stimulation of glucogenolysis, gluconeogenesis and lipolysis producing ketone bodies.The glucose absorbed during a meal is not metabolized at the normal rate and therefore accumulates in the blood (hyperglycemia) to be excreted in the urine (glycosuria). Glucose in the urine causes osmotic diuresis, leading to increase urine production (polyuria). Stimulation of protein breakdown to provide amino acids for gluconeogenesis results in muscle wasting and weight...
THE ETIOLOGY OF DIABETES MELLITUS
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Heidelberg Instruments Installs A Laser Lithography System With Large Area Grey Scale Exposure Capability
Heidelberg, Germany (ContentDesk) June 23, 2006 -- Heidelberg Instruments, a leader in design, development and production of laser lithography systems, announced the installation of a MW800 system with grey scale exposure capability at a major Japanese based customer. This system will be used for production of advanced display and micro optic devices.The MW800 laser lithography system, with the grey scale exposure capability, will be able to expose patterns up to 800 mm by 700 mm with 128 grey levels.
One of the major applications of the grey scale exposure feature is to form Micro Lens Array structures directly on the photoresist for advanced display industries. We started working on the grey scale exposure technology over 6 years ago when it was incorporated on our smaller DWL66 based systems, mainly for various projects in the research and development environments.
In recent years we have worked extensively to implement this technology for commercial based applications...
Plasma tv > Heidelberg Instruments Installs A Laser Lithography System With Large Area Grey Scale Exposure Capability
QSI Touch Screen Terminal Improves Temperature and Compressor Control for American Red Cross Blood and Plasma Storage Rooms
SALT LAKE CITY, UTAH (ContentDesk) November 2, 2005 -- QSI Corporation, manufacturer of rugged operator interface and mobile data terminals, was selected by Pro Refrigeration Inc., developers of chilling systems, to provide the graphic human machine interface (HMI) on an advanced microprocessor driven refrigeration controller. This technology was recently implemented at the newest American Red Cross facility to improve temperature and compressor control for their blood and plasma storage rooms. This new state-of-the-art facility in Pomona, California, is the largest blood bank in the United States.After only operating a year, the Red Cross realized their existing control system was not adequate for controlling the temperature of their blood and plasma storage rooms. With blood and plasma worth millions of dollars stored in each room, variance in room or product temperature is not acceptable. Strict quality standards require little or no temperature fluctuation of the blood and plasma,...
QSI Touch Screen Terminal Improves Temperature and Compressor Control for American Red Cross Blood and Plasma Storage Rooms
Plasma tv > QSI Touch Screen Terminal Improves Temperature and Compressor Control for American Red Cross Blood and Plasma Storage Rooms
Nationwide Custom Homes to Unveil Showcase Home at International Builders' Show
Martinsville, VA (ContentDesk) January 4, 2006 -- Nationwide Custom Homes, the South, Southeast and Mid-Atlantics leader in system building, will be unveiling a 6,010 square foot custom home at the National Association of Home Builders International Builders Show? in Orlando, Florida, on January 11-14, 2006.
Held at the Orange County Convention Center, the International Builders Show is the largest in the world, with over 100,000 attendees and 1.5 million square feet of exhibition space. This Nationwide show home was built to 80% completion in production facilities in Martinsville, Virginia. The onsite finish at the Orlando convention center was completed in 24 days. This five bedroom, four bath highly customized home has a room for nearly everything, stated Donald Aheron, Engineering Manager for Nationwide.
A Florida room, a retreat area, and a computer room are just some of the unexpected lifestyle spaces that make this an extremely comfortable home."Nationwides...
Nationwide Custom Homes to Unveil Showcase Home at International Builders' Show
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